What is content marketing?

Content marketing creates and distributes valuable content to attract and retain audiences. It includes blog posts, whitepapers, case studies, infographics, podcasts, and video that builds authority and drives organic growth.

Why is content marketing important for B2B?

B2B content marketing generates 3x more leads than paid advertising at 62% lower cost. It builds thought leadership, nurtures prospects through long sales cycles, and establishes trust with decision-makers.

How much do content marketing services cost?

Monthly retainers range from $2,000-$10,000 for small businesses to $10,000-$50,000 for enterprise. Blog posts cost $200-$1,000, whitepapers $2,000-$5,000, and video content $3,000-$15,000.

How do I choose the right content marketing agency?

Evaluate content quality, SEO expertise, industry knowledge, and measurable results. Check editorial process, content distribution strategy, analytics capabilities, and successful campaign portfolio.

What makes a successful content marketing strategy?

Successful strategies align content with buyer journey stages, target high-intent keywords, maintain consistent publishing, distribute across channels, and measure through engagement, conversions, and revenue attribution.

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